/ Work
Justin Stahl / Cruise Origin

The Cruise Origin was the first fully-manufactured driverless vehicle, designed in partnership with GM and Honda. Without a steering wheel, pedals, or a dashboard, the interior space was expanded to include up to six riders comfortably.

I led the Consumer design team (25 designers, prototypers, and program managers), who designed the hardware interactions, sensor pods and display architecture, the end-to-end customer journey and in-car experience, and the mobile application.

Developing a driverless ride-sharing vehicle requires rethinking several aspects of vehicle ingress and egress in order to maintain an intuitive and smooth experience for riders.

Before GM closed Cruise in 2025 and ended the Origin program, hundreds of vehicles had been produced and tested publicly on San Francisco roads.

Cruise Origin vehicle
Cruise Origin interior
Cruise Origin keypad and start button
Cruise Origin dial close-up
Cruise Origin cabin seating
Cruise Origin in-car experience
Cruise Origin mobile app