Cruise's mission was to create affordable, accessible transportation to connect people to the things they care about. Using a fleet of upgraded Chevy Bolts, Cruise offered driverless Ride services on the streets of San Francisco, and Delivery services in partnership with Walmart in Phoenix.

I led the Consumer design team, who designed the Ride end-to-end customer journey, mobile app, and in-car experiences, the Delivery mobile and vehicle interactions, custom hardware and sensors, and customer service experiences and agent tools.

Before Cruise ended service in 2023, it operated a large fleet in San Francisco with publicly-available rides.