Justin Stahl

Cruise Ridehail

2021–2023 With the goal of reducing cost-per-mile transportation for millions of people, launched a zero-to-one commercial self-driving ridehail service in San Francisco, Phoenix, and Austin to find product-market fit and enabling scaling. Achieved retention, CSAT, and ride ratings goals. Role: Design direction, product strategy

Cruise Ridehail Mobile App

2021-2023 Provided design direction for customer app for commercializing self-driving ridehail service, leading to high retention, CSAT, ride ratings, and a hundre-million dollar run rate. Role: Design direction, product strategy Designer: Alex Gerrese, Brian Wong, Cady Wachsman, Cam Searcy, JP Zundel, Steve Selzer

Cruise Ridehail Mobile App

2021-2023 Provided design direction for customer app for commercializing self-driving ridehail service, leading to high retention, CSAT, ride ratings, and a hundre-million dollar run rate. Role: Design direction, product strategy Designer: Alex Gerrese, Brian Wong, Cady Wachsman, Cam Searcy, JP Zundel, Steve Selzer

Cruise Pickup & Dropoff Strategy

2023 Led team to create a strategy to reduce enterprise risk, unblock scaling, and achieve product-market fit metrics through product and AV behavior improvements to pickups and dropoffs. Role: Design direction, product strategy Designer: Cam Searcy, Angela Gordon

Cruise In-Car Experience

2021-2023 Provided design direction for in-car display experience for commercializing self-driving ridehail service and giving customers instructions, control, and entertainment. Role: Design direction Designer: Rachel Lee

Cruise In-Car Experience

2021-2023 Provided design direction for in-car display experience for commercializing self-driving ridehail service and giving customers instructions, control, and entertainment. Role: Design direction Designer: Rachel Lee

Cruise Origin

2021-2023 Led product discovery for world's first manufactured purpose-built self-driving vehicle, with the goal of reducing cost-per-mile transportation for millions of people. Defined vehicle interactions and functionality standards in partnership with GM. Drove cost reduction decisions for $120M+ in savings while improving customer experience. Role: Product discovery, design direction, design execution, product strategy Designer: GM, Honda, Alex Gerrese, Brian Wong, Liana Kong, Tim Meador

Cruise Origin

2021-2023 Defined vehicle interactions and functionality standards in partnership with GM and Honda, e.g. new headrest design, interior CMF. Defined vehicle user experience testing processes. Role: Design direction, design execution, product strategy Designer: GM, Honda, Tim Meador

Cruise Origin In-Car Experience

2022-2023 Provided design direction for in-car display and experience design for giving customers instructions, control, and entertainment. Role: Design direction Designer: Alex Gerrese, Brian Wong, Rachel Lee

Cruise Origin In-Car Experience

2022-2023 Provided design direction for Origin in-car display and experience design for giving customers instructions, control, and entertainment. Role: Design direction Designer: Alex Gerrese, Brian Wong, Rachel Lee

Cruise Origin Mobile App

2022-2023 Provided design direction for ridehail mobile app modifications for Origin-specific functionality, such as cabin customization and music. Role: Design direction Designer: Alex Gerrese, Brian Wong

Cruise Origin Hardware Interactions

2022-2023 Design direction for vehicle hardware interactions in Origin, such as passcode entry, start and stop ride buttons, open and close door buttons, and more. Role: Design direction Designer: Liana Kong

Cruise Delivery Mobile Web App

2021-2023 To initiate Cruise's multi-billion delivery opportunity, launched a pilot program for self-driving grocery delivery with Walmart in Phoenix, AZ. Role: Design direction Designer: Lauren Argo

Cruise Customer Support Tool

2022-2023 To reduce operational costs and increase support agent efficiency, provided design direction for internal customer support agent tooling for in-car telephony, remote vehicle monitoring, and law enforcement engagement. Role: Design direction, product strategy Designer: Livia Johanna

Portal TV

2018–2019 Led product discovery for the second-generation, and best-selling, Portal device. Provided design direction for operating system, app integration, remote hardware interactions, and more. Role: Product discovery, design direction, product strategy, design execution

Portal

2017–2020 To launch Facebook's first in-house hardware product, provided design direction for second-generation Portal devices, such as operating system, first-party apps, third-party app integrations, assistant, and more. After moving to management, shifted focus to design direction. Role: Product discovery, design direction, product strategy, design execution

Portal Video Calling, Assistant, and Photo Frame

2017–2020 Designed account/identity model, operating system and navigational model, first-party and third-party apps, and design system. Role: Product discovery, design direction, product strategy, design execution

Portal Mobile App

2018 Designed app architecture, photo album editing, and app integrations. Provided design direction after becoming manager. Role: Design direction, design execution

Augmented Reality Drawing

2017 Led product discovery and provided design direction for an AR drawing device. Unblocked technical execution, developed a business plan, and led creation of a functional prototype. Role: Product discovery, product and technical management, design direction, design execution

Facebook Search

2016 To shift users from people search to post search, initiated and led redesign of search functionality to simplify interactions, improve ranking, and increase post search awareness. Role: Design execution, product strategy

Facebook Home

2013 To launch Facebook's mobile operating system strategy, designed the app launcher, feed customization, and operating system features. Role: Design execution

Work

Cruise Ridehail

Cruise Ridehail Mobile App

Cruise Ridehail Mobile App

Cruise Pickup & Dropoff Strategy

Cruise In-Car Experience

Cruise In-Car Experience

Cruise Origin

Cruise Origin

Cruise Origin In-Car Experience

Cruise Origin In-Car Experience

Cruise Origin Mobile App

Cruise Origin Hardware Interactions

Cruise Delivery Mobile Web App

Cruise Customer Support Tool

Portal TV

Portal

Portal Video Calling, Assistant, and Photo Frame

Portal Mobile App

Augmented Reality Drawing

Facebook Search

Facebook Home